A Simple Looker Studio Template for Big-Picture PPC Insights

Managing paid ads on a small budget requires focus. You don’t have time to get lost in dozens of metrics or spend hours building custom reports. What you do need is a quick way to see the big picture: how your ads are performing, how they fit into your overall website traffic, and where new opportunities might lie.

That’s why I built this Looker Studio reporting template. It’s not the same type of dashboard I’d create for a client, instead, it’s a tool I like to use for myself to step back and look at account performance more holistically.


Why This Template Exists

When you’re juggling limited ad spend, the key isn’t tracking everything. It’s monitoring the right signals that help you:

  • Confirm your Google Ads campaigns are efficient.

  • See how Google Ads performs as a channel in GA4 compared to other sources.

  • Spot brand vs. non-brand keyword opportunities in Google Search Console.

This template brings those three perspectives together so you can evaluate ads, traffic, and search visibility in one place.

What’s Inside the Dashboard

Google Ads

  • High-level KPIs: spend, clicks, CPC, conversions, CPA

  • Campaign-level performance table

  • 13-month trend of key metrics

Google Analytics (GA4)

  • Sessions, page views, and key events

  • Event conversion rate trends over 13 months

  • Top traffic sources and top-performing pages

Google Search Console (GSC)

  • Keyword data

  • Visibility and click trends over time

  • Search queries that might be worth adding to paid campaigns

How I Use This Dashboard

This isn’t a one-size-fits-all client template. It’s a working dashboard that I like to check for:

  • A quick health check on a Google Ads account.

  • A view of how paid ads fit within overall website traffic in GA4.

  • Keyword insights from GSC that might influence both SEO strategy and new paid campaigns.

Think of it as a 30,000-foot view to guide where you should focus next — not the final reporting package you’d send a client or stakeholder.

Get the Template

👉 Access the Looker Studio Template

Copy it, connect your own accounts, and make adjustments to fit your needs.

Closing Thought
Big budgets don’t guarantee better insights — focus does. By using this dashboard, you’ll see the broader story of how Google Ads, organic traffic, and search visibility all connect, helping you make smarter, faster decisions.